Bixby 2.0

I worked on the the latest version of Bixby, Samsung's voice assistant. Using a combination of ASR and machine language, Bixby learns your preferences the more it's used. In doing so, this conversational model is able to predict your needs and give results that are quick and truly personal.


I created the user flows and visual layout for services such as getting an Uber, reserving seats with Yelp, and booking a hotel or event.


I an responsible for evolving a design system  across multiple devices including mobile devices, smart refrigerators, wearables and TV.

Visual Brainstorming

I like to start off my process with visual directions (sketches) before going into UX. It allows me to explore different patterns and ideas before focusing on UX and engineering constraints.


It's not a direct reflection of the final design, but oftentimes some elements make it through to it.

Making the distinctions in conversation

Working with voice means taking into account different types of requests. What happens when there are limited utterance details verses more? This example shows when prompts are required based upon factors such as this.

From wireframes to visual design

After the final wireframe functionality is documented and set, I layout the pattern components as they are being built. This gives the rest of the team, specifically developers and engineers, a better understanding of what they need to code for.


It's more important to get the engineering team involved during this phase of design rather than wait until the visual designs are finalized since the design patterns will evolve after receiving input from engineering and product leads.


I designed the wireflows for the applications and services that launched with Bixby. These are based on specific journeys a user may take from utterance to final transaction state.


Wireflows define the user experience by showing different paths that need to be taken based on user input.


Sharing these flows with the engineering team gave the team a better opportunity to make engineering and visual design solutions based on different situations.

Ready for marketing

Bixby 2.0 debuted with the launch of Samsung's latest phone, the Galaxy Note 9. Part of my job was to design screens of the final product for marketing to use in the launch event (Samsung Unpacked).


This is an example of using Bixby to book a ticket using Ticketmaster.


Copyright © Timothy Wong 2018